Guides
Twelve guides on building forms and surveys: how many questions to ask, how to word them, when to ask for feedback, how to read drop-off. Each one ends on a ready template.
How many questions should a survey haveHow many questions to put in an online survey, what happens to completion when you add one, and how to work out which to cut using data you already have.Read the guideHow to improve your response rateWhy people don't answer surveys and what actually moves the response rate: timing, the first question, an honest promise about length, and who sends it.Read the guideWhat is NPS and how is it calculatedWhat the Net Promoter Score is, how the 0–10 score is actually calculated, what promoters, passives and detractors mean, and when NPS is useless.Read the guideLikert scale: how many points, and which midpointLikert scale with 5 or 7 points, with or without a midpoint, fully labelled or not: what actually changes in the answers and how to choose without guessing.Read the guideHow to write survey questionsDouble-barrelled questions, leading wording, options that don't cover everyone: the mistakes that skew a survey and how to fix them, with examples.Read the guideHow to run a genuinely anonymous surveyWhat makes a survey anonymous and what only makes it look anonymous: the questions that identify people without asking their name, and what it does to the answers.Read the guideForm drop-off, and what it actually tells youWhat per-question drop-off is, how to read the abandonment curve, the typical causes and what to do about each. Including the difference between opens and starts.Read the guideHow to embed a form on your siteEmbedding a form in a page: inline iframe, popup, side panel or fixed tab. Which to pick based on where the form sits and what it asks for.Read the guideConsent in a form, done so it holdsHow to ask for consent in an online form: what it must say, why a line in the description isn't enough, and what you need to keep in order to prove it.Read the guideHow to make an online quizBuilding an online quiz: how many questions, how to order them, how to show different results based on answers, and why automatic scoring isn't always needed.Read the guideWhere each response came fromHow to attribute responses to a campaign, a channel or a customer using hidden fields in the link, with no cookies and nothing extra to ask the respondent.Read the guideWhen to ask for feedbackWhen to send a feedback request after a purchase, a course or a support call: why delay halves the responses and how to choose the right moment.Read the guide