Habits, price, alternatives
Market research in four questions
Four questions before you build: how often the problem happens, how it's solved today, what someone would pay and what would make them switch tomorrow.
The questions, one per screen
They're already written and every one is editable: text, type, order, whether it's required. Respondents see one at a time.
- 1
Ogni quanto ti capita di avere questo problema? *
Scelta singola · 4 options · required
- 2
Come lo risolvi adesso?
Testo lungo
- 3
Quanto pagheresti al mese per risolverlo?
Scelta singola · 4 options
- 4
Cosa ti farebbe cambiare strumento domani?
Testo lungo
- 5
Ti va di provarlo in anteprima? Lascia l'email
Email
When to use it
Before you build, to find out whether the problem is real and how often it bites. The question that matters isn't «would you use it» — everybody says yes — but «how do you solve it today»: if the answer is «I don't», it doesn't hurt enough.
Three things that help
- Never ask «would you buy it»: stated intent predicts nothing. Ask what they do today and what it costs them.
- Price ranges are there to find where willingness stops, not to set your price list.
- Email last, tied to a concrete promise («try it first»): that's the only reason it's worth leaving.